Global Locator Navigation Redesign
The problem:
Tektronix regional site navigation had multiple usability issues which were causing a lot of friction for our users.
User feedback:
- Too many options listed, users find it overwhelming
- Users can't easily navigate to regional/language site
- Ordering is arbitrary
- 50% of users abandon the page
The solution:
- Reorganized navigation in alpha-order by region and then language
- Reduced number of options to current regional sites
- Displayed navigation in local language
Role: UX research, UI design and prototyping
Tools: Fullstory, InVision, Sketch and Illustrator