Global Locator Navigation Redesign

The problem:

Tektronix regional site navigation had multiple usability issues which were causing a lot of friction for our users.

User feedback:

  1. Too many options listed, users find it overwhelming
  2. Users can't easily navigate to regional/language site
  3. Ordering is arbitrary
  4. 50% of users abandon the page

The solution:

  • Reorganized navigation in alpha-order by region and then language
  • Reduced number of options to current regional sites
  • Displayed navigation in local language

Role: UX research, UI design and prototyping
Tools: Fullstory, InVision, Sketch and Illustrator