North Coast Perennials
Rebranding and Scaling a 700-Product Catalog
The new owners of North Coast Perennials, a regional wholesale nursery, wanted to bring their extensive product catalog online for the first time. With more than 700 perennial varieties and no e-commerce functionality, the challenge was to help customers browse and filter products easily without adding shopping carts or checkout flows. Alongside the website, I led a full brand refresh—including a new logo and color system that captured the vibrant energy of their plants and appeal to wholesale buyers.
Challenge
Subtext
The new owners of North Coast Perennials, a regional wholesale nursery, wanted to bring their extensive product catalog online for the first time. With more than 700 perennial varieties and no e-commerce functionality, the challenge was to help customers browse and filter products easily without adding shopping carts or checkout flows. Alongside the website, I led a full brand refresh—including a new logo and color system that captured the vibrant energy of their plants and appeal to wholesale buyers.
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Design Strategy
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Branding
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Website Development
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Design / Research
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Design
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WordPress
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iPhone
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Apple Watch
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Design Matters
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Or Process
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Want to Work with Us?
Website Redesign
North Coast Perennials is a premier wholesale perennials grower located in Northeast Ohio. They wanted to redesign their site to better serve and engage with their customers and showcase their 700+ products online. They also wanted to improve the way they managed product content on their site.
Client: North Coast Perennials
Role: Website design, development, and copywriting
Tools: WordPress, HTML, CSS, Photoshop, and Illustrator
URL: www.northcoastperennials.com
We Innovate.
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Ideas.
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What Makes us Great
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OUR VISION
We Have a Passion for Success
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The Best Coffee in the World
The Bean Factory
Our Story
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Delicious Espresso
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Artisan Pastries
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Menu
Espresso $2.50
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Americano $3.00
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Lattee $3.50
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Cappucino $4.00
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Come Visit Us
350 5th Ave
New York, NY 10118